Home > Uncategorized > Do You Think Selling Is Easy? Think Again!

Do You Think Selling Is Easy? Think Again!

A couple of months ago a person approached me to see if I was interested in becoming an affiliate for his “Make Money Blogging” eBook. In his email he explained that he had great plans for the eBook. The price would be $29, and he was expecting to sell 10,000 copies in the first six months.

The numbers got me curious, so I went to visit his blog. According to his “Advertise” page he received 50,000 monthly visitors, and had 2,000 RSS subscribers.

Hhmmm, I thought.

I didn’t want to rain on his parade, so I replied to his email politely saying I was busy with some projects and wouldn’t have time to join as an affiliate (which was true), wishing good luck for the eBook launch anyway.

What I had in mind was something else though, which is: There was no way on earth he would be able to sell 10,000 copies of that eBook in 6 YEARS, let alone 6 months!

How come? First of all because the product was not a novelty, nor revolutionary, and it aimed at a saturated market. Second, the product creator didn’t have a strong name/reputation, nor a big audience in place ready to buy from him.

In fact if I was to make a guess I would say he sold 100 copies at most.

Probably this was the first time the guy was trying to sell a product, and that is why he grossly overestimated the numbers.

I have been there myself. When I launched my first eBook I already had a blog with 20,000 subscribers. The topic of the eBook was appealing, and I had put a lot of work on it, so I figured that at least 10% of my readers would buy it (i.e., 2000 people). Boy I was wrong!

After 30 days or so I had sold only 200 copies. I was really frustrated, but the whole experience taught me a good lesson: selling is never easy, no matter what.

Practically speaking this means that you should aim to have a great product, with great marketing, and possibly with a great audience in place who is eager to buy from you, before you start selling. And even if you manage to get all these 3 factors, remember that it will still be hard to convince people to buy.

Again, selling is never easy. If it was, everybody would be rich!

Categories: Uncategorized
  1. February 28, 2011 at 10:53 am

    Learn the well kept secrets behind knowing how to sell a product successfully…

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: