Someone Wants To Buy A Link On My Website. Should I Sell?
If you have a blog or website, you probably received something similar in the past, right? I get around one of those emails per day….
When your site is relatively new or small, the idea of earning $100 to insert a link on an article, which will take literally one minute of your time, is tempting. But should you do it? In my opinion, no.
Purchasing and selling links that pass juice (i.e., that don’t have the nofollow tag) violate Google’s policy, and as a result your site can get penalized if you do it.
The penalty itself will vary from case to case. I have seen websites that were selling links and only lost their nominal PageRank as a penalty, meaning that the search rankings and traffic from Google stayed the same. On other cases the search rankings were affected as well, drastically reducing the organic traffic from Google to the website.
Overall I don’t think the risk is worth the reward. If you decide to sell the link you’ll earn $100 today, but the result might be the loss of tens of thousands of visitors from Google in the future.
Over to the readers: Have you sold links in the past? Did you ever get penalized? What do you about the issue?